Goals
SOIL HEALTH
1
Source Organic Fertilizer
Meet 75% of our nitrogen needs from natural materials by 2028.
Through The Soil Center, we are creating nutrient-rich compost, biochar, and worm castings to grow fruit with less carbon and more care.
Avoid commonly used synthetic fertilizers that produce greenhouse gases
Create nutrient-rich soil amendments that supply nitrogen to the soil
10%
2028
Increase Biodiversity
2
Increase soil biodiversity by 15% by 2028 compared to conventionally farmed land.
Healthier soil means healthier trees and a healthier planet, benefiting our food systems from roots to fruits.
Provide diverse, thriving microorganisms for the soil with products from The Soil Center
Boost tree health, productivity, and carbon storage with a rich soil biome
Regularly sample soil for microbial analysis
30%
2028
Establish Nutrient Testing
3
Launch a micronutrient density benchmarking program beginning in 2026.
Phase One: Test micronutrients in our regeneratively grown fruit to determine if healthy soil yields fruit with higher micronutrient density.
Phase Two: If above hypothesis is correct, increase micronutrient density of the fruit we grow by using soil ingredients from The Soil Center
5%
2030
Sell Soil Amendments
4
Offer premium soil products to growers throughout our region by 2026.
Help outside farmers and growers improve soil health in their crops and orchards
Supply custom regenerative products from The Soil Center like compost, worm castings, and biochar, to improve soil health and boost plant growth
95%
2030